Privacy Policy
ValueCube takes user privacy seriously and complies with applicable laws, including the Personal Information Protection Act. This Privacy Policy explains what information is collected, used, retained, and deleted when users access ValueCube, as well as the rights available to users.
This Privacy Policy applies from June 6, 2026.
1. Data Controller
The data controller for ValueCube is listed below.
| Item | Details |
|---|---|
| Service Name | ValueCube |
| Operator | Nacre Inc. |
| Privacy Officer | Eun-suk So, Chief Executive Officer |
| business@nacre.co.kr |
2. Purposes of Processing Personal Information
ValueCube processes personal information or service usage information for the following purposes.
Providing the Values Test
- ValueCube calculates scores across key dimensions, including economics, culture, power, and social scope, based on users’ responses and provides one of 16 value type results.
- ValueCube calculates additional information about users’ strength of conviction and uses it to interpret their Values Test results.
- ValueCube creates result pages where users can view or share their results.
Generating and Delivering Personalized Reports
- ValueCube generates Personalized Reports based on users’ individual responses, response intensity, axis scores, value tags, opposing value tags, type information, and other relevant data.
- A Personalized Report goes beyond a basic type description. It uses the user’s response patterns to provide customized interpretations of their values, decision-making criteria, relationship patterns, and tendencies in work and daily life.
- ValueCube verifies that payment has been completed and delivers the Personalized Report as a PDF, through a download link, by email, or by another method designated by ValueCube.
- ValueCube uses this information to resend Personalized Reports, investigate errors, respond to customer inquiries, and verify payment and delivery history.
Managing Payments and Orders for Paid Services
- ValueCube uses relevant information to process payments for Personalized Reports and other Paid Services, confirm completed payments, identify orders, and handle cancellation or refund requests.
- ValueCube processes information necessary to address fraudulent or duplicate payments, payment errors, refund disputes, and similar issues.
- Payments may be processed through external payment services such as payment processors.
Improving Service Quality and Conducting Statistical Analysis
- ValueCube analyzes response distributions by question, score distributions by axis, type distributions, and response trends by country and language.
- ValueCube reviews potential question bias, the suitability of its result calculation methods, the accuracy of type descriptions, and the quality of Personalized Reports.
- ValueCube uses relevant information to improve the Service, questions, result interpretations, and Personalized Reports, and to conduct statistical analysis and research.
Maintaining Security and Stable Service Operation
- ValueCube detects and responds to abnormal access, malicious requests, Service failures, misuse, and payment abuse.
- ValueCube processes technical logs needed to operate its servers and databases.
Responding to User Inquiries and Rights Requests
- ValueCube responds to requests to access, correct, or delete personal information, suspend its processing, or withdraw consent.
- ValueCube handles questions, errors, reports, complaints, and other matters concerning the Service, Values Test results, Personalized Reports, payments, and refunds.
Providing and Monetizing Advertising
- ValueCube displays advertisements through third-party advertising services such as Google AdSense.
- ValueCube measures and analyzes advertising performance, including impressions, clicks, and conversions.
- ValueCube generates advertising revenue needed to operate the Service.
3. Categories of Personal Information Processed
When users take the free Values Test, ValueCube does not, in principle, collect directly identifiable personal information such as names, email addresses, phone numbers, resident registration numbers, or precise addresses.
However, ValueCube may process the following information to provide the Service, store results, enable sharing features, generate and deliver Personalized Reports, process payments, improve the Service, and maintain security.
| Category | Items |
|---|---|
| Values Test Usage Information | Responses to individual questions, axis scores, results for the economics, culture, power, and social scope dimensions, strength-of-conviction results, one of 16 value type results, and result interpretation information |
| Personalized Report Generation Data | Responses to individual questions, response intensity, axis scores, type information, value tags, opposing value tags, input data used to generate the report, the generated Personalized Report Content, and PDF files or report delivery information |
| Payment and Order Information | Order identifiers, payment status, payment date and time, purchased product, payment amount, limited payment method information, payment processor transaction identifiers, and refund or cancellation information |
| Email Delivery Information | The email address entered by the user for Personalized Report delivery or inquiry support, delivery status, delivery date and time, and redelivery history |
| Temporary Identifiers | Random UUIDs, result page identifiers, result identification information included in shareable URLs, and identifiers used to deliver Personalized Reports |
| Country and Language Information | Country of access, country selected directly by the user, country information inferred from an IP address or similar data, and the user’s language or locale |
| Technical Information | Access date and time, requested URL, browser information, device information, operating system information, IP address, server logs, error logs, and security event logs |
| Cookies and Similar Technology Information | Cookie information used to maintain sessions or improve usability, access information used for Service analytics, Google AdSense advertising cookies, advertising identifiers, and information about advertising impressions and clicks |
| Inquiry Information | A name or contact details provided by a user through email or another inquiry channel, email address, inquiry details, attachments, and handling history |
As a general rule, ValueCube does not collect directly identifiable information such as a user’s name, email address, or phone number by linking it to Values Test results. However, when a user purchases a Personalized Report or requests email delivery, support, a refund, or error investigation, ValueCube may process email addresses, payment and order information, and inquiry details to the extent necessary for that purpose.
4. Processing Sensitive Information or Information of a Similar Nature
ValueCube is a Values Test service. Service questions may concern economics, culture, power, social scope, communities, institutions, and the criteria people use to make decisions in life.
Depending on the questions and response patterns, users’ responses, Values Test results, and Personalized Report generation data may therefore constitute information from which their social values, political opinions, or beliefs can be inferred.
The Personal Information Protection Act classifies information concerning political opinions as sensitive information. Accordingly, ValueCube handles Values Test responses, result information, and Personalized Report generation data with care as sensitive information or information of a similar nature.
Sensitive information or information of a similar nature that ValueCube may process includes the following.
- Responses to individual questions concerning economics, culture, power, social scope, and related topics
- Axis scores
- One of 16 value type results
- Strength-of-conviction results
- Value tags and opposing value tags
- Result interpretation information
- Input data used to generate Personalized Reports
- Generated Personalized Report Content
ValueCube processes the above information only for the following purposes.
- Providing users with free Values Test results
- Generating and delivering Personalized Reports purchased by users
- Improving Service quality, questions, and Personalized Reports, and conducting statistical analysis and research
- Maintaining security and Service stability
- Providing customer support for inquiries, error investigation, redelivery, refunds, and similar matters
ValueCube does not use users’ Values Test responses, value results, type results, or Personalized Report Content for advertising targeting, political party or candidate promotion, election campaigns, political campaigns, individual political profiling, or data sales.
5. Retention and Use Period of Personal Information
ValueCube retains personal information or service usage information only for as long as necessary to fulfill the purposes for which it was processed. Once the processing purpose has been fulfilled or the retention period has expired, ValueCube deletes the relevant information without undue delay.
| Information | Retention Period and Purpose of Use |
|---|---|
| Values Test Responses and Result Data | Retention period: Up to 3 years from collection / Purpose of use: Providing Values Test results, maintaining result pages, improving Service quality, conducting statistical analysis, and performing research |
| Random UUIDs and Result Identifiers | Retention period: Up to 3 years from collection / Purpose of use: Distinguishing result data, retrieving result pages, enabling sharing features, and preventing duplicate analysis |
| Personalized Report Generation Input Data | Retention period: Up to 3 years from report generation or payment / Purpose of use: Generating Personalized Reports, improving quality, investigating errors, regenerating reports, and responding to customer inquiries |
| Personalized Report Files and Content | Retention period: Up to 3 years from report generation or payment / Purpose of use: Delivering and resending reports, investigating errors, handling disputes, and improving Service quality |
| Payment and Order Information | Retention period: For the period required by applicable laws or up to 5 years from payment / Purpose of use: Confirming payments, processing refunds, handling disputes, and complying with statutory retention obligations |
| Email Delivery Information | Retention period: Up to 3 years from collection or delivery / Purpose of use: Delivering and resending Personalized Reports, responding to inquiries, and handling disputes |
| Country and Language Information | Retention period: Up to 3 years from collection / Purpose of use: Analyzing response trends by country and language, improving Service quality, conducting statistical analysis, and performing research |
| Server Access Logs and Technical Logs | Retention period: Up to 1 year from collection / Purpose of use: Security, incident response, and Service stability |
| User Inquiry Records | Retention period: Up to 3 years after the inquiry is resolved / Purpose of use: Responding to inquiries, handling disputes, and maintaining records of rights requests |
| Anonymized Statistical Data | Retention period: May be retained indefinitely / Purpose of use: Service improvement, research, and statistical analysis |
However, where retention is required by applicable laws, ValueCube may retain the relevant information for the period prescribed by those laws.
6. Processing Personal Information When Generating Personalized Reports
When a user purchases a Personalized Report, ValueCube generates it based on the user’s Values Test responses and result data.
The following information may be processed when generating a Personalized Report.
- Responses to individual questions
- Response intensity
- Axis scores
- One of 16 value type results
- Strength-of-conviction results
- Value tags and opposing value tags
- Question metadata needed to interpret results
- Input data used to generate the report
- The generated report Content and PDF file
- The email address used to deliver the report
- Payment completion status and order identification information
Personalized Reports may be generated using automated systems or artificial intelligence.
To generate Personalized Reports, ValueCube may transmit users’ Values Test responses and result data to, or otherwise process them through, external services such as artificial intelligence API providers to the extent necessary.
In such cases, ValueCube excludes or minimizes directly identifying information not needed to generate the Personalized Report wherever reasonably possible and uses the information only to the extent required for the processing purpose.
A Personalized Report is reference material that interprets the user’s responses. It is not intended to definitively determine the user’s personality, abilities, psychological state, beliefs, actual behavior, or future choices.
7. Use for Research and Service Quality Improvement
ValueCube may analyze users’ Values Test responses and result data to improve Service quality, Values Test questions, and Personalized Reports.
The analysis may include the following information.
- Responses to individual questions
- Axis scores
- One of 16 value type results
- Strength-of-conviction results
- Value tags and opposing value tags
- Information related to Personalized Report generation quality
- Country and language information
- Random UUIDs
ValueCube follows the principles below when using information for research and Service quality improvement.
- As a general rule, ValueCube does not collect directly identifiable information such as names, email addresses, or phone numbers by linking it to Values Test data.
- ValueCube uses randomly generated identifiers, such as Random UUIDs, to distinguish users.
- ValueCube may process country and language information to analyze trends by country and language.
- ValueCube applies pseudonymization or anonymization so that specific individuals cannot be identified.
- Analysis results are used only to improve questions, type descriptions, result calculation methods, Personalized Report quality, and overall Service quality, and to conduct statistical analysis and research.
- ValueCube does not track or sell individual users’ political orientation, values, or beliefs.
Use of information for research and Service quality improvement may be handled separately from processing that is essential to providing Values Test results or Personalized Reports, and ValueCube may obtain separate optional consent where necessary. ValueCube may operate the Service so that declining such use does not restrict access to the Values Test itself.
8. Provision of Personal Information to Third Parties
As a general rule, ValueCube does not provide users’ personal information to third parties.
However, ValueCube may provide personal information in the following exceptional circumstances.
- When the user has given explicit consent in advance
- When disclosure is required by law
- When a law enforcement agency, court, regulatory authority, or other public body makes a lawful request
ValueCube does not sell or provide users’ Values Test responses, value results, type results, or Personalized Report Content to advertisers, political parties, political organizations, election-related organizations, data brokers, or similar third parties.
9. Outsourcing of Personal Information Processing
ValueCube may outsource personal information processing to the following external service providers to ensure stable Service delivery, process payments, and generate and deliver Personalized Reports.
| Item | Details |
|---|---|
| Processor | Vercel Inc. |
| Outsourced Tasks | Website hosting, deployment, serverless function execution, access log processing, and incident response |
| Information Processed | Access logs, request information, browser and device information, IP addresses, and technical information |
| Retention and Use Period | Until the outsourcing agreement ends or the processing purpose is fulfilled |
| Item | Details |
|---|---|
| Processor | Supabase Inc. |
| Outsourced Tasks | Database storage, backend functionality, data management, and security features |
| Information Processed | Values Test responses, result data, Personalized Report generation input data, Random UUIDs, country and language information, result identifiers, and technical information |
| Retention and Use Period | Until the outsourcing agreement ends or the processing purpose is fulfilled |
| Item | Details |
|---|---|
| Processor | OpenAI, L.L.C. or another artificial intelligence API provider used by ValueCube |
| Outsourced Tasks | Generating Personalized Report Content from user responses and automated processing to improve report quality |
| Information Processed | Values Test responses, axis scores, type information, value tags, opposing value tags, and report generation input data needed to generate the report |
| Retention and Use Period | Until the processing purpose is fulfilled or the outsourcing agreement ends; processing periods may vary depending on each provider’s policies and settings |
| Item | Details |
|---|---|
| Processor | Payment processor or digital payment provider |
| Outsourced Tasks | Processing payments for Paid Services, approving, canceling, and refunding payments, and responding to payment errors and disputes |
| Information Processed | Order identifier, payment amount, payment status, payment date and time, limited payment method information, and payment processor transaction identifier |
| Retention and Use Period | For the period required by applicable e-commerce laws or until the processing purpose is fulfilled |
| Item | Details |
|---|---|
| Processor | Email delivery service provider |
| Outsourced Tasks | Delivering Personalized Reports by email, tracking delivery status, resending reports, and responding to delivery errors |
| Information Processed | Email address, report delivery information, delivery status, delivery date and time, and error information |
| Retention and Use Period | Until the processing purpose is fulfilled or the outsourcing agreement ends |
| Item | Details |
|---|---|
| Processor | Google LLC / Google Ireland Limited (Google AdSense) |
| Outsourced Tasks | Displaying advertisements, measuring advertising performance, providing personalized advertising, and processing advertising cookies |
| Information Processed | Advertising cookies, advertising identifiers, IP addresses, browser and device information, access information, and information about advertising impressions and clicks |
| Retention and Use Period | Until the outsourcing agreement ends or the processing purpose is fulfilled, subject to Google’s Privacy Policy |
ValueCube will disclose any changes to the outsourced tasks or processors through this Privacy Policy.
10. Cross-Border Transfer or Overseas Processing of Personal Information
ValueCube may operate the Service using Vercel, Supabase, Google AdSense, artificial intelligence API providers, payment processors, email delivery services, and other external providers. As a result, personal information or service usage information may be processed or stored outside the user’s country while the Service is being provided.
| Item | Details |
|---|---|
| Recipient or Processor | Vercel Inc. |
| Country of Transfer or Processing | United States and other countries where Vercel operates infrastructure |
| Timing and Method of Transfer | Transmitted over the network when the Service is used |
| Information Transferred | Access logs, request information, browser and device information, IP addresses, and technical information |
| Purpose of Use | Website hosting, serverless function execution, security, and incident response |
| Retention and Use Period | Until the processing purpose is fulfilled or the outsourcing agreement ends |
| Item | Details |
|---|---|
| Recipient or Processor | Supabase Inc. |
| Country of Transfer or Processing | United States and other countries where Supabase operates infrastructure |
| Timing and Method of Transfer | Transmitted over the network when the Service is used |
| Information Transferred | Values Test responses, result data, Personalized Report generation input data, Random UUIDs, country and language information, result identifiers, and technical information |
| Purpose of Use | Database storage, result retrieval, Personalized Report generation and delivery, Service operation, and security management |
| Retention and Use Period | Until the processing purpose is fulfilled or the outsourcing agreement ends |
| Item | Details |
|---|---|
| Recipient or Processor | OpenAI, L.L.C. or another artificial intelligence API provider used by ValueCube |
| Country of Transfer or Processing | United States and other countries where the artificial intelligence API provider operates infrastructure |
| Timing and Method of Transfer | Transmitted over the network when a Personalized Report is requested |
| Information Transferred | Values Test responses, axis scores, type information, value tags, opposing value tags, and report generation input data needed to generate the report |
| Purpose of Use | Generating Personalized Report Content and performing automated processing |
| Retention and Use Period | Until the processing purpose is fulfilled or the outsourcing agreement ends; processing periods may vary depending on each provider’s policies and settings |
| Item | Details |
|---|---|
| Recipient or Processor | Google LLC / Google Ireland Limited (Google AdSense) |
| Country of Transfer or Processing | United States, Ireland, and other countries where Google operates infrastructure |
| Timing and Method of Transfer | Transmitted over the network when the Service is used |
| Information Transferred | Advertising cookies, advertising identifiers, IP addresses, browser and device information, access information, and information about advertising impressions and clicks |
| Purpose of Use | Displaying advertisements, measuring advertising performance, providing personalized advertising, and processing advertising cookies |
| Retention and Use Period | Until the processing purpose is fulfilled or the outsourcing agreement ends, subject to Google’s Privacy Policy |
When personal information is transferred or processed overseas, ValueCube implements safeguards required by applicable laws.
11. Deletion Procedures and Methods
When the retention period for personal information expires or the processing purpose has been fulfilled, ValueCube deletes the relevant information without undue delay.
- Electronic files are securely deleted so that they cannot readily be restored or reproduced.
- Information stored in a database is deleted from the Supabase database or anonymized so that individuals cannot be identified.
- Personalized Report PDF files and report outputs are deleted when their retention period expires or the processing purpose has been fulfilled.
- Statistical data used for Service improvement and research may be retained after being anonymized so that specific individuals cannot be identified.
12. User Rights and How to Exercise Them
Users may exercise the following rights concerning their personal information at any time.
- Request access to personal information
- Request correction of personal information
- Request deletion of personal information
- Request suspension of personal information processing
- Request withdrawal of consent to personal information processing
Users may exercise these rights by contacting ValueCube at the following email address.
| Item | Details |
|---|---|
| business@nacre.co.kr |
As a general rule, ValueCube does not collect directly identifiable information such as names, email addresses, or phone numbers by linking it to free Values Test results. Therefore, ValueCube may be unable to locate or delete a user’s individual data unless the user provides information that can identify it, such as the result page URL, Random UUID, result identifier, payment order identifier, report delivery email address, or approximate date of inquiry.
When ValueCube receives a rights request, it will take action without undue delay in accordance with applicable laws. However, the request may be restricted where retention is required by law, the request may infringe the rights and interests of other users, retention is needed to address a payment or dispute, or the relevant data cannot be technically identified.
13. Children’s Personal Information
As a general rule, ValueCube does not provide the Service to children under the age of 14.
A child under the age of 14 may need the consent of a legal representative to use the Service. ValueCube does not knowingly collect personal information from children under the age of 14.
If ValueCube learns that it has collected personal information from a child under the age of 14 without the consent of a legal representative, it will delete the information or take other necessary measures without undue delay.
14. Use of Cookies and Similar Technologies
ValueCube may use cookies or similar technologies to provide the Service, improve usability, conduct statistical analysis, maintain security, display advertising, and measure advertising performance.
Cookies are small data files stored in a user’s browser. ValueCube may use Google AdSense to display advertisements, and Google AdSense may use advertising cookies and identifiers to serve ads, measure advertising performance, and provide personalized advertising.
In regions where applicable laws require consent, including the EU/EEA and the United Kingdom, ValueCube may process advertising cookies and personalized advertising data only after obtaining user consent through a Consent Management Platform (CMP). Users can use the CMP to choose whether to allow essential or optional cookies and personalized advertising.
Users can reject or delete cookies through their browser settings and manage personalized advertising preferences through Google’s advertising settings. However, blocking cookies may prevent some features from working properly or prevent advertisements from appearing.
15. Use of Advertising Services Such as Google AdSense
ValueCube may display advertisements through Google AdSense.
Google and third-party advertising providers may use cookies, advertising identifiers, access information, and similar data to provide interest-based or personalized advertisements and to measure advertising performance, including impressions and clicks.
Advertising-related information processed through Google AdSense may include IP addresses, browser and device information, access URLs, advertising impression and click information, advertising cookies, and advertising identifiers.
ValueCube does not provide, sell, or share users’ responses, value results, 16-type results, strength-of-conviction results, or Personalized Report Content with Google or advertisers. ValueCube does not target advertising for a particular political party, candidate, political organization, political campaign, or election-related matter based on Values Test results or Personalized Report Content.
For more information about how Google processes personal information, please review Google’s Privacy Policy and Google AdSense policies. Users can manage their personalized advertising preferences through Google Ads Settings.
16. Security Measures
ValueCube takes the following measures to process personal information securely.
| Category | Measures |
|---|---|
| Administrative Measures | Minimizing access privileges for personal information, limiting the purpose and scope of personal information processing, restricting access to response data treated similarly to sensitive information, restricting access to Personalized Report data, and establishing internal standards for personal information processing |
| Technical Measures | Using HTTPS, managing database access privileges, applying access controls such as Supabase Row Level Security, securing administrator accounts, monitoring abnormal requests and error logs, and managing database security settings |
| Physical Measures | Relying on physical security measures implemented by cloud service providers such as Vercel and Supabase |
17. Installation, Operation, and Rejection of Automatic Data Collection Tools
ValueCube may install and operate automatic data collection tools such as cookies to identify users’ access environments, maintain Service stability, analyze usage statistics, display advertising, and measure advertising performance.
ValueCube may use Google AdSense and similar services to install and operate advertising cookies for advertising and performance measurement. Advertising service providers such as Google AdSense may set and manage these cookies, and where required by applicable laws, the cookies will be used only after user consent is obtained through a CMP.
Users may reject the storage of cookies through their browser settings.
| Browser | Settings Path |
|---|---|
| Chrome | Settings > Privacy and security > Third-party cookies |
| Safari | Settings > Privacy > Block cookies |
| Edge | Settings > Cookies and site permissions |
Rejecting cookies may limit access to certain Service features.
18. Privacy Officer
ValueCube designates a Privacy Officer to oversee personal information processing and respond to user inquiries, complaints, and requests for remedies.
| Item | Details |
|---|---|
| Privacy Officer | Eun-suk So, Chief Executive Officer |
| Affiliation and Position | Chief Executive Officer, Nacre Inc. |
| business@nacre.co.kr |
Users may direct any privacy-related questions, complaints, or requests for remedies arising from their use of ValueCube to the Privacy Officer. ValueCube will respond and take appropriate action without undue delay.
19. Remedies for Privacy Infringement
Users may contact the following institutions to report or seek advice concerning a privacy infringement.
- Personal Information Infringement Report Center
- Personal Information Dispute Mediation Committee
- Cyber Investigation Division of the Supreme Prosecutors’ Office
- Cyber Investigation Division of the National Police Agency
20. Changes to This Privacy Policy
This Privacy Policy may be amended to reflect changes in applicable laws, Service features, personal information processing practices, Paid Service delivery methods, Personalized Report generation methods, processors, or overseas processing arrangements.
If this Privacy Policy changes, ValueCube will notify users of the changes and their effective date through the Service or a notice.